#business
22 posts
2026 - March
1 post2017 - August
1 post2016 - November
1 post2014 - October
1 post2014 - February
1 post2013 - November
1 post2013 - October
1 post2013 - May
1 post2013 - March
1 post2012 - December
1 post2012 - November
1 post2012 - August
1 post2011 - December
1 post2011 - April
1 post2010 - January
1 post2009 - November
1 post2009 - July
2 posts2009 - June
1 post2007 - June
1 post2007 - January
1 post2006 - October
1 post2026 - March
1 post37 Days of Vibe Coding Immersion: Conclusions on Business Models
After 37 days, 650+ commits, ~144K lines of code and nearly 10 published projects, my conclusion on what vibe coding means for the future of startups and business models.
2017 - August
1 post[Off-Topic] Blockchain and Cryptocurrencies in Brazil
I shared recommendations for Brazilian companies connected to blockchain and cryptocurrencies, still as an investor without a project of my own. I also looked for professionals with hands-on experience to speak at THE CONF.
2016 - November
1 post3 Months of GitLab. The Hybrid-SaaS Era
After running nearly 200 repositories and 80 users on a self-hosted GitLab, the author argues for Hybrid SaaS: hosted services with OSS versions that restore control without rebuilding everything.
2014 - October
1 post[Off-Topic] 3D Printing, the Legend?
While analyzing Print the Legend, I show how MakerBot went from an open 12-person startup to acquisition by Stratasys. The documentary portrays the price of turning rebellion into a system.
2014 - February
1 post[Off-Topic] The New Generation's Dilemma: start a company or get a job?
A bad boss does not make entrepreneurship the only way out. A job offers pay, learning, and results for building a career, while starting a company without experience may just reproduce the same problem.
2013 - November
1 post[Off-Topic] Tech Startups, B2C overcrowding. Boring.
The text criticizes the race toward nearly identical B2C startups and argues that B2B innovation starts with understanding corporate processes. Without that experience, the shortcut can leave a generation years behind.
2013 - October
1 post[Translation] Letter to a Young Programmer Considering a Startup
In this translation by Alex Payne, startups appear as a means, not a destination: culture standardizes, VC seeks returns, and work can take a high toll on relationships. Purpose should guide the choice.
2013 - May
1 post[Off-Topic] People: Rational Animals? The id and ego in marketing
Neuroscience suggests that emotions influence decisions before we rationalize them. From there, the text argues that marketing should trigger desire and then offer reasons to justify it.
2013 - March
1 post[Off-Topic] Most people said they'd use my product. Will it work? No!
An online survey with 70% favorable responses doesn’t validate a product: a biased sample, leading questions, and shallow analysis can turn numbers into meaningless conclusions.
2012 - December
1 post[Off-Topic] A Vent III, Reflecting on 2007
Revisiting his 2007 writing, the author argues that consulting requires continuous learning, autonomy, responsibility, and financial health. The problems of 2012 put that model to the test.
2012 - November
1 postStartup Journey 2012
Six accounts document a trip through San Francisco, Amsterdam, Berlin, and Tel Aviv to meet companies and people and explore different technology startup ecosystems.
2012 - August
1 post[Off-Topic] The Myth of the "Legacy"
The author criticizes automatically rewriting legacy systems and tells how he fixed an ASP with DCOM in two weeks, preserving the code and winning the client a new project.
2011 - December
1 post[Off-Topic] New Year's Message — Philosophy
Drawing on Ayn Rand and Leonard Peikoff, the author defends capitalism as a moral issue: entrepreneurs should judge ideas rationally, not deceive the public, and recognize allies and enemies.
2011 - April
1 post[Off-Topic] Mea Culpa: Democratic Organizations Don't Work
After revisiting his defense of democratic organizations, Akita concludes that companies belong to owners and shareholders, while teams help implement strategy within defined limits.
2010 - January
1 post[Off-Topic] Companies, People, Success
Apple, Buffett, and Niederhoffer show how luck and context distort success stories. For the author, retrospective recipes cannot be replicated, and companies should make money sustainably.
2009 - November
1 post[Off-Topic] Restaurants and Technology
The restaurant analogy separates companies whose core business is technology from those that merely use it for support. In the former, programmers should experiment and create tools, as at GitHub.
2009 - July
2 posts[Off-Topic] All Marketers Are Liars
Seth Godin advocates marketing built on stories and genuinely different products, not checklists. The author applies the idea to Apple, the iPhone, and how Rails spread in Brazil.
[Off-Topic] Negotiable Scope Contract
The author contrasts fixed- and negotiable-scope contracts: trying to freeze uncertainty turns problems into disputes and losses, while prioritized deliveries and collaboration reduce risk.
2009 - June
1 post[Off-Topic] Standards, Commodities, and Innovations
Apple and Zara illustrate a Lean view: rethinking standards, reducing waste, and producing to demand can increase delivered value and reduce stuck inventory.
2007 - June
1 postA Rant, Part II
After leaving a consultancy that delayed payments, the author recommends staying liquid, learning continuously, and preparing an exit when signs of crisis appear, without trusting visionary bosses’ speeches.
2007 - January
1 postOff Topic: "Here's to the crazy ones ..."
The Think Different ad marked Apple and Steve Jobs’ comeback, celebrating people who challenge rules and change the world. The author links that defense of creatives to a possible Rails and 37signals manifesto.
2006 - October
1 postKathy Sierra: Dilbert and the Zone of Mediocrity
Kathy Sierra describes the zone of mediocrity as the space of safe products nobody loves, and argues for accepting the risk of provoking passion. Escaping it means silencing the voice that blocks ideas before they’re tested.